STEELX Stainless Steel Jewelery

Stainless Steel Jewelry by Steelx For the urban men & the fashion women

I'm always on the lookout for great new jewelry to bring to our customers and the STEELX line provides a alternative metal to silver that is nickel-free.

Steelx offers men and women pure stainless steel modern jewelry including inox rings, stainless steel earrings with Swarovski Crystal, nekclaces, and many other pièces of modern jewelry for urban men ad fashion women. With its Stainless Steel characteristics Steelx collection offer hypoallergenic jewelry that prevent from flesh irritation, allergy and infection which can be caused by Nickel, Gold, Silver and other jewellry. Steelx jewels are totally nickel-free jewels.

About STEELX
In 2004, remaining on the look-out of new tendencies, La Bréa Int'l launched STEELX, the new stainless steel brand. Supported by a mass marketing plan, STEELX was an instant success. The arrival of the STEELX distributed at 2 million copies in North America and others promotional tools such as TV publicity, buses, Montreal Subway and national magazines contributed to consolidate the brand.

In 2007, at an International trade show in Basel, Switzerland, La Bréa met with the owner of Axcent of Scandinavia, a Swedish designed watch brand. After a few years of market analysis, La Bréa officially launched the brand Axcent of Scandinavia on the North America market.

Although modest, the International market development has evolved recently in the United States, Mexico and other countries in Europe.

In 2009, the company expanded and a larger workspace became necessary for production and to answer our clientele's needs. That is why in April, La Bréa International moved into new offices on St-Denis Street in Montreal.

Constantly looking for new ideas and concepts in the fashion industry, La Bréa International continues to evolve with the trends, in order to offer its clients the latest fashion crazes.