Sorrelli was one of the very first designers we brought to K.Hollis Jewelers and it has been one of our best selling lines since the day we opened. Sorrelli makes jewelry with a vintage look that can be worn for virtually any occasion - as an accessory to an evening gown or with jeans on a trip to the grocery store. The Sorrelli line is beautiful, colorful and affordable.
Lisa Oswald is the creative force behind the Sorrelli brand. She is the founder, head designer, and co-owner of the company.
Back to the Beginning
After graduating from Kutztown University with a Bachelor of Fine Arts degree, Lisa moved to New York City and started designing fun costume jewelry that she could wear to friends’ parties in the heart of downtown Manhattan.
Lisa was drawn to jewelry design by the lure of self-adornment. She started creating sparkly little baubles that made her feel beautiful when she wore them, and of course, she was hooked. She began her jewelry enterprise out of her Brooklyn loft, where she made each piece by hand on her kitchen table.
At the time, her twin sisters helped with the sales and marketing of Lisa’s creations. The three sisters come from a strong Italian-American heritage, thus the name Sorrelli. Sorrelli is an appropriation from the Italian word for sisters, sorrelle.
In the late 1980s, Lisa and her husband Kermit moved to Pennsylvania where they converted and 18th century barn into their jewelry design studio and started a family.
Lisa & Kermit still live in Pennsylvania, and continue to produce the signature designs for which Sorrelli has become known and adored around the world.
Sorrelli remains a family business, with the second generation of Oswalds joining the ranks at the company headquarters in Kutztown, PA.
Lisa is continually inspired and wildly fascinated by her love for flora and fauna. She spends her free time in her vegetable and flower gardens, curiously marveling at the colors and textures of the insects and plants that coexist together. Sorrelli jewelry reflects this fascination, with collections like Coneflower, which mixes shades of rose, violet, and chartreuse just like the Echinacea purpurea Coneflower species.