Diamond Engagement Ring

The four factors that describe a diamond are called the 4C's: Carat Weight, Color, Clarity, and Cut (proportions & finish).

Every diamond is a completely unique – just like every person. An unlimited combination of factors determines a diamond's beauty, but fundamentally, its appearance is a result of how light reflects and refracts inside the diamond and then exits out of the top. It’s why some diamonds sparkle and shine while others that appear almost identical on paper, look dull and gray in person. So, while understanding the 4C’s will help you guess what a diamond might look like, there's no substitute to seeing a diamond in-person.

Carat Weight
Carat weight refers to the size of the diamond. Based on a standard unit of measure, one carat is divided into 100 points. The term originated from carob seeds that were used to balance scales in ancient times. Carat weight can be deceiving since it is only indirectly associated with how large the diamond looks. When the weight of a diamond is not distributed properly, it affects the beauty of the stone. This is why 2 one carat stones that look about the same on paper can look dramatically different in person.

The most desirable diamonds are colorless because the absence of color enhances the diamond's ability to reflect a rainbow of color. Diamonds are graded on a scale of D (almost clear white) to N-Z. The most common diamond colors range from F to I color. In general, the closer the color grade is to D, the more expensive the diamond will be.

Except for flawless diamonds (very rare), all diamonds contain slight imperfections. Often invisible to the naked eye, these natural birthmarks fall into two categories-inclusions (internal) and blemishes (external). In general, fewer inclusions increase the value of the stone.

Cut gives the diamond its sparkle and brilliance. Of the four C's, it's the only one dependent on a human touch. Using precise mathematical formulas, the diamond cutter transforms a rough diamond into a beautiful jewel that reflects and refracts light.

Diamonds at K.Hollis Jewelers

The Right Diamond - The Right Price - Every Time

Diamond Engagement

If you've ever been uncomfortable buying a diamond or confused by all the 4C's thing - join the club. Most people are. Here's what we think is important about buying a diamond... you should find a diamond that is right for YOU.

No two diamonds are alike so the important thing is that you find a diamond that's beautiful, fits your personality, will fit the setting you choose, is consistent with other stones that might surround it, is expertly set by an experienced jeweler, and you don't overpay for the diamond you choose.

Like many things, choosing a diamond is a personal preference so we feel it's our job to help you make the right choice.

How to Buy Diamonds

Choosing the Perfect Diamond

As with everything at K.Hollis Jewelers - no games or gimmicks. Just great service and value.

We carry a great selection of loose diamonds, but we know that we cannot carry the perfect diamond for every customer. So if we don't have the perfect diamond for you in stock, we'll have it in the store in 48 hours or less for you to see and experience in person - no down payment or obligation to buy. 

We feel it's important for our customers to shop for diamonds when they are ready, not when we are having a sale so we don't play pricing games like many other jewelers. We don't price things at the highest possible price so that we can tell you that you're getting 40%-80% off - we just don't think it's a good way to do business. So you'll find that our diamond prices are typically equal or better than what you'll find in other store running huge "sales".

By doing business this way, we are able to keep our costs down and pass those savings on to you. You'll always find the perfect diamond because we don't have to "push" the diamonds we have in stock when they are not right for you. Instead we work with you to understand what is best for you, find the perfect diamond for you, and eliminate the risk of overpaying or getting a poor diamond on the internet.

A Little More About Diamonds

Mother nature is perfect. Like people, she made no two diamonds exactly alike – each has their own unique personality. One of the cornerstones of our business is helping people create rings and select diamonds that are more than just the right size, style and budget – they're perfect for you... no one else.

Like an ideal partner, the perfect diamond engagement ring will stand the test of time. That's why we believe you should get to know your ring before you buy it, by shopping with us and enjoying the experience.

As a general rule, the higher quality a diamond is, the more beautiful — and the more expensive — it will be, but not always. Diamond quality is described by the 4Cs - Color, Cut, Clarity, and Carat weight, but you must see a diamond to know if it is right for you. A very wise woman once said, "you wouldn't choose your wife based solely on her measurements so why would you choose a diamond based on its measurements?" You need to see and experience the diamond to know for sure.  The reality is you can get a beautiful diamond that fits your budget by making simple trade-offs in the 4Cs.

Really good advice on buying diamonds made by one of our favorite people in the jewelry industry