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Diamonds: The Short Story.

Updated: Apr 2

Mother nature is perfect. Like people, she made no two diamonds exactly alike – each has its own unique personality. One of the cornerstones of our business is helping people create rings and select diamonds that are more than just the right size, style, and budget – they're perfect for you... no one else.,

Like an ideal partner, the perfect diamond engagement ring will stand the test of time. That's why you should get to know your ring before you buy it by shopping with us and enjoying the experience.

As a general rule, the higher quality a diamond is, the more beautiful — and the more expensive — it will be, but not always. The 4Cs describe diamond quality - Color, Cut, Clarity, and Carat weight, but you must see a diamond to know if it is right for you. A wise woman once said, "you wouldn't choose your wife based solely on her measurements, so why would you choose a diamond based on its measurements?" You need to see and experience the diamond to know for sure. You can get a beautiful diamond that fits your budget by making simple trade-offs in the 4Cs.

Great advice for buying diamonds from one of our favorite people in the industry.


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